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Users will soon have a new feature that allows them to lessen the amount of AI-created content appearing in their streams. This move comes as the platform disclosed that it currently hosts in excess of 1 billion AI videos.

Trial and Implementation

The new functionality is in a pilot phase over the coming weeks before a full-scale release. This shift aligns with a surge in AI-generated material, driven by recent video-generation tools.

AI Content on Other Platforms

Recent reports that nearly one in 10 of the quickest rising content creators on a competing service exclusively feature content made by AI. A significant portion of this material is classified as mass-produced AI material, a phrase for poor-quality, bulk-generated content that is often nonsensical or dreamlike.

Based on user feedback that numerous viewers like content produced via AI tools, ranging from digital art to science explainers, and we intend to offer the community the option to adjust the amount of that, based on their own choices,” stated a company executive.

Volume and Proportions

The platform shared that there are currently 1.3 billion videos on its app identified as AI-generated. In total, more than 100 m pieces of content are added to the platform daily, making AI content a limited portion of its complete catalog.

Customizing Your Feed

Members will be capable of reduce or increase the amount of AI-generated videos they see by using the content preference feature in the application and choosing “AI-generated content”. Further subjects that can already be modified under the tool cover politics, style, cosmetics, and dance.

AI Disclosure Rules

Its policies mandate users to tag convincing artificially created content, and it bans malicious deepfakes of well-known individuals or critical incidents. Any authentic-looking AI video that is without a tag can be removed under its user guidelines.

Additionally, the platform will now apply an “AI-made” watermark to content produced via its built-in AI features, or flagged by an industry-wide initiative for identifying AI-generated material. This measure is designed to help prevent users from attempting to circumvent the disclosure requirement.

Educational Initiatives

The company is also establishing a $2 million AI literacy fund for specialists and organizations to produce learning resources about responsible artificial intelligence. This initiative will support non-profit groups dedicated to educating programming and robotics.

Content Safety Approach

The video-sharing app has justified its moderation strategy, amid controversy over plans to make redundant a large number of content moderators in the United Kingdom. The company is planning to reduce a significant number of roles in its user protection team in the UK capital, with trade unions and digital protection specialists expressing worry that staff are being displaced by AI moderation.

A trust and safety lead explained that people-led review would continue to be important, but AI can shield workers by eliminating the most graphic content before it is viewed by staff. TikTok stated a notable drop in explicit and harmful content reviewed by safety staff over the previous year due to reliance on its AI tools.

“We think that it’s essential to integrate people and machines to ensure user safety,” she said. “We’ll have staff as part of that process, but we also think it’s highly necessary to limit contact with unsafe media as rapidly, which is why a extensive automated help is really helping us process content quickly.”